How MAWbiz promotes sustainable branding:

The profit-centric approach to doing business and promotional activities has failed to integrate community wellbeing into the core business philosophy. Our goal is to offer businesses and consumers a platform that is technically efficient and simultaneously promotes a new approach to marketing that integrates community welfare into the core of everything. 

To solve the problem of a profit-centric approach and ignoring the community wellbeing, we offer businesses to showcase their philanthropic contributions (community involvement), offering scholarships and other forms of aid to promote learning and education (community advancement) and any green movement (eco-conservation) on their business profile. For each of these three types of contributions, we highlight the business profile with 3 different symbols (see figure 1)

 

 

Figure 1: Community involvement, community empowerment and eco-conservation sections

 

With our promotional activities, we will establish the value of those three symbols so that having those logos can vastly improve the brand value of the business. This will encourage businesses to promote more of those activities. We will also regularly advise businesses to put more effort in those activities to build a sustainable brand presence. Apart from this, we also have a virtual award section where each month we feature and provide virtual awards (recognition) to businesses for different community and/or environmental contributions and for ethical and sustainable business practices.

All our promotional tools are digital and therefore offset the need for abuse of paper and ink. Such digitalization is beneficial for businesses as this is cost-effective and more efficient. This also brings a positive externality in the form of environmental benefits from saving the waste of paper and ink. Apart from these activities, we also manage an ethical job portal and e-learning marketplace for community empowerment. All our efforts are aimed to improve the overall community development and sustainable business growth.