British Council Bangladesh | Mawbiz.com.bd
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How MAWbiz promotes sustainable branding:
The profit-centric approach to doing business and promotional activities has failed to integrate community wellbeing into the core business philosophy. Our goal is to offer businesses and consumers a platform that is technically efficient and simultaneously promotes a new approach to marketing that integrates community welfare into the core of everything. To solve the problem of a profit-centric approach and ignoring the community wellbeing, we offer businesses to showcase their philanthropic contributions (community involvement), offering scholarships and other forms of aid to promote learning and education (community advancement) and any green movement (eco-conservation) on their business profile. For each of these three types of contributions, we highlight the business profile with 3 different symbols (see figure 1) Figure 1: Community involvement, community empowerment and eco-conservation sections With our promotional activities, we will ...
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